Following the success of our first PFI Forum in Casablanca in September 2014, we are very pleased to announce the first Port Efficiency Forum Morocco 2015 – to be held in Casablanca on 25 & 26 February 2015. Once again, we are very pleased to announce that this event is being held under the auspices of Morocco’s Ministry of Equipment, Transport and Logistics, and the Keynote Address will be kindly delivered by H.E. Mr Aziz Rabbah, Minister of Equipment, Transport and Logistics, Morocco.


This Port Efficiency Forum will evaluate recent developments and trends and hope to trigger discussion and debate on how these can make our industry smarter, safer and more sustainable. Bringing together specialists and stakeholders involved in operations and management to discuss the evolution of port and terminal productivity, the Port Efficiency Forum Morocco 2015 will provide all those who attend with the chance to hear from industry experts, learn about development plans, discuss operational solutions, receive answers to their questions, identify risks and meet potential business partners.



Day 1, Wednesday 25 February 2015

08:30 Registration & Welcome Tea/Coffee

09:30 Opening Notes from Conference Chair
Jorge Martin Diaz de Espada, Health, Safety and Procurement Manager, Noatum Ports and Maritime

09:40 Keynote Address 
H.E. Mr Aziz Rabbah, Minister of Equipment, Transport and Logistics, Morocco

Session One: Achieving Business Agility through Operational Efficiency

10:10 Service Quality Improvements at the Port of Casablanca
Rachid Hadi, Executive Board Member Operations’ Director of Casablanca Port, Marsa Maroc

10:40 Integrating the Supply Chain
Imad Dridi, Logistics Manager, Hanjin Logistics

11:10 Tea/Coffee Break

11:40 National Refining Capacity and Port Performance

  • Introducing Samir
  • Port traffic - import/export
  • Performance indicators:
    • Realizations/programming rates
    • Provision of port reception facilities
    • Service rates
    • Vessel compliance with international standards
    • Availability of docks
    • Awareness of QHSE
  • Samir’s achievements in figures
  • Samir’s economic position in the region

Driss Benjouad, Trading Manager, Samir

12:10 Strategic Partnerships and Alliances Leading to Operational Advantage
Koen Pauwels, General Manager, Maroc Port Services SARL

12:40 Ports and Logistics: The Strategic Levers of Trade and Competitiveness in South Mediterranean Countries
Mustapha El Khayat, President, AMLOG

13:10 Lunch

Session Two: Aligning Processes with Business Strategy

14:10 The Value of Partnerships from Shipping Lines to Port Hinterland

  • Port efficiency and the value of partnerships
  • Moroccan experience in developing connectivity and port hinterland
  • Opportunities to increase territorial competiveness

Ahmed Ouaddani, Head of Corporate Division - Directorate for Merchant Shipping, Ministry of Public Works, Transport and Logistics

14:40 Hub Partnership: APM Terminals-Maersk Line

  • Improving results by partnering: Terminals and shipping line

Hicham El Alami, Execution Manager, APM Terminals - Port Tangier Med

15:10 The Development of a National Single Window of Trade Facilitation
Case study: Morocco

  • Impact on the competitiveness of ports communities, importers, exporters and the economy in general

Jalal Benhayoun, General Manager, PORTNET S.A

15:40 Tea/Coffee Break

16:10 Port Productivity and Performance Planning - Question and Answer Session 
Panelists include session speakers and additional input from:
Asma El Moufti, Managing Director, MAZU CONSULTING

Session Three: Safety, Security and Risk Management

16:40 Port Security Outlook
Turning new threats into upgrade opportunities

  • Present international scene
  • General security perspectives for 2015
  • Classic approach and existing initiatives
  • Modern trends and state of the art tools/concepts
  • The Noatum approach
  • Wrap up

Jorge Martin Diaz de Espada, Health, Safety and Procurement Manager, Noatum Ports and Maritime

17:10 Port Supply Chain Security

  • Threats and solutions
  • Issues and constraints

Nouhed Chine, Head of Department of Port security, The Merchant Marine and Port Authority, Tunisia

17:40 Summary Notes Followed by Networking Reception until 19:00



Day 2, 26 February 2015

08:30 Registration & Welcome Tea/Coffee

09:45 Opening Notes from Conference Chair
Stephen Hanrahan
, Technical Director, Ocean Shipping Consultants - Royal Haskoning

10:00 Port and Maritime Diplomacy

  • Various global port management methods
  • The representation of Morocco at the International Maritime Organization (IMO) - tasks related to safety, security and risk management
  • The safety and security agenda of other international organisations such as the World Customs Organization (WCO)
  • Mutual recognition agreements of Authorised Economic Operators (AEOs)
  • Maritime Labour Convention (MLC2006) through the International Labour Organization (ILO).
  • The role of Moroccan diplomacy to increase operational efficiency and maintain safe and clean sea

Mohammed Adnane Ouzzine, Desk Officer, Ministry of Foreign Affairs and Cooperation, Morocco

Session Four: Terminal Efficiency through Talent and Training

10:30 Human Capital and the Demands of Port Efficiency
Ahmed Lotfi, Manager, LA-SKILLS and Former Director of Human Resources and Port Training Institute ODEP and ANP

11:00 Tea/Coffee Break

11:30 Building Economic Benefits from Pollution Reduction and Environmental Concerns

  • Global regulations to reduce air pollution in port areas
  • Global standards defining shore connection installation to ensure shore & ship worldwide compatibility
  • ShoreBoXTM systems as a new approach for easy implementation of shore connection in port terminals
  • Economic benefits associated to the adoption of shore connection for port terminals and shipping lines
  • Ports and shipping lines already providing and benefiting from shore connection services

Silvia Caballero, Commercial Director for Shore Connection Solutions, Schneider Electric and Mohamed Kammah, Partner Projects Manager, Schneider Electric Morocco

12:00 Talent or Technology. Which is more important in the question of Port Productivity? - Question and Answer Session

12:45 Lunch

14:00 - 15:30 Best Practice Focus Session
A Look at New and Innovative Technology Designed to Enhance Port and Terminal Productivity
This is an opportunity for leading technology providers to put forward your solutions to the audience. This session will also provide all attendees with an opportunity to review trends and discuss how these will help the industry develop. For more information please contact

14:00 Visual-Based Process Automation. A Must in Modern Terminal Operations?

  • OCR-based Automation solutions – an overview
  • Reality checks
  • Some cases
  • Conclusions

Anton Bernaerd, Business Development Director, Camco Technologies

14:30 How Ports and Terminals Really Benefit from Implementing a TOS?

  • Do I need a TOS? Does size of terminal matter?
  • Technologies that can boost berth efficiency. Case study, real figures
  • What’s the fastest way to find the right container in the stack.  How to optimize yard operations. Case study, real figures
  • How many reachstackers do I really need to discharge containers from a block train? Case study, real figures
  • Taking care of the gate. How to fight congestion? Case study, real figures
  • Conclusions

Dan Pershing, Head of Marketing, SOLVO Ltd

15:00 Boosting Crane Productivity

  • STS productivity and automation
  • Remote crane control
  • Service setup for maximum crane availability

Abdessalam el Azzouzi, Service Manager, Siemens Cranes

15:30 Closing Notes



  • €1095 / US$1305 / MAD11590


Registration is closed.


Sofitel Casablanca Tour Blanche, Rue Sidi Belyout 20 190 – Casablanca, Morocco

Please contact Nawal Souky directly to arrange your accommodation at the Sofitel.
Tel: (00212) 522 456 300

Special Port Finance International Delegate Rate:
Rooms are subject to availability.

Classic room 2450 MAD
(Cancellation policy - Full deposit is not refundable even if the booking is cancelled or modified.
Full amount of stay is payable in advance by credit card at booking time).

Superior 2650 MAD
(No cancellation charge applies prior to 18:00 (local time), up to 3 days prior to arrival. Beyond that time, the first night will be charged. Booking must be guaranteed by providing a credit card).

Luxury 2850 MAD
(No cancellation charge applies prior to 18:00(local time) on the day of arrival. Beyond that time, the first night will be charged).
Breakfast at 250.00 MAD per person per day

Taxes 49.50 MAD per person per day.
Check in available from 14:00.
Check out the room must be vacated by 12:00 at the latest

Alternative Accommodation:

Golden Tulip Farah Casablanca
(From 23rd Feb to 26 Feb 2015)

  • Single rooms including breakfast: 1350 Dh
  • Double rooms including breakfast: 1550 Dh
  • City Tax : 39.60 Dh/person/night

For booking please send email the reservation team:
Ortelephone: Rachida Ghozaili: 00 212. 522 458100

Visitor Information:

  • Currency: Moroccan Dirham (MAD) • Climate: temperatures vary from 20°c to 30°c in summer and from 15°c to 20°c in winter
  • Visas: contact your travel agent, the Moroccan embassy or airline for up-to-date visa requirements
  • Languages: French and Arabic, English widely spoken
30 January 2021
PFI Port Finance Summit
Mexico City
14 May 2020
PFI Port Finance Summit
Rio de Janeiro
13 June 2019
PFI Port Privatization Forum Rio